Reports To: Director of Sales
General Purpose: The Event Sales Manager generates top line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenities, whenever possible, to build additional revenues.
Specific Responsibilities:
- Builds client base through outside sales calls, prospecting, direct mail, networking and referrals. Focuses on all markets, local and national.
- Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
- Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
- Achieves budgeted revenue goals and booking goals.
- Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
- Responsible for the entire sales process; client inquiries through payment and follow up thank you notes.
- Maximizes profit and optimizes space through sales in accordance with established pricing models, exercising good judgment.
- Creation of contract through Daylight collaborating with sales team where appropriate.
- Coordinates with the DOS to ensure profitable bookings, as well as with the Sales Team when necessary.
- Communicates with clients immediately following event to rebook and get feedback.
- Thorough knowledge of products/ services, able to answer questions from clients quickly and confidently
- Utilizing industry standard software,
- Creates and maintains accounts
- Creates inquiry records
- Documents activities
- Creates and prints necessary reports
- Creates contracts
- Assists with daytime event management and various event operational tasks when necessary.
- Maintains a good working relationship with guests, groups, and personnel from other departments.
- Maintains various financial responsibilities: tracking A/R, reconciliation between BEO & client bill, assuring accuracy in financial reporting.
- Enters event data into industry standard data management systems with upkeep/monitoring of event management.