Senior Product Marketing Manager

Position Summary
The Senior Product Marketing Manager will own the enterprise-level strategic narrative for our portfolio of products, bringing together positioning, messaging, commercial enablement, and competitive differentiation into a cohesive, end-to-end story. This is a foundational role that will bring structure, rigor, and clear ownership to product marketing across the organization. This position plays a crucial role in bridging product development and market needs, ensuring our go-to-market strategies drive adoption, expansion, and measurable customer outcomes. The right candidate will be the connective tissue between product, sales, and marketing, ensuring our narrative is differentiated, sharp, and consistent across products, solutions, platforms and services, and that it clearly communicates the value we deliver at scale for customers. The Senior Product Marketing Manager will collaborate closely with product, growth marketing, sales, account management, and engineering to align suite-level messaging, drive successful product launches, and build the commercial toolkits and processes that enable our commercial team to win in the market.

The Senior Product Marketing Manager is a full-time, remote, exempt position and reports to the SVP, Brand, Marketing & Communications.

Specific Responsibilities

Positioning and Messaging

• Develop and maintain our core product narratives, value propositions, and messaging frameworks by segment, buyer persona, and use case.

• Lead positioning across product, solution, and corporate levels, connecting individual products into a unified platform story that clearly articulates the enterprise problems we solve, and the outcomes our suite enables.

• Translate technical capabilities into clear, executive-ready narratives that resonate across key verticals and segments, from point solution value to end-to-end workflow impact.

• Tailor messaging by buyer types to increase velocity through the customer lifecycle.

• Ensure positioning, and messaging align to, and amplify company value propositions and differentiation.

• Elevate our narrative from product description to a compelling story that clarifies the “so what” and “why now”, driving the value and benefit it brings to customers.

Product Launches

• Lead marketing for go-to-market planning for new products and major enhancements, coordinating across product, growth, and commercial to ensure it lands with impact.