Position Summary
The Director, Marketing Communications drives CAQH’s corporate communications, thought leadership, and earned media engagement to protect and strengthen the organization’s brand reputation and credibility. The Director champions and elevates CAQH’s established narrative and messaging by partnering closely with executive leadership and cross-functional leaders to communicate a consistent, compelling voice across earned, owned, and shared channels.
This is a high-engagement, fast-paced player-coach role that translates business priorities into clear communications strategies and measurable outcomes. The Director, Marketing Communications owns the external communications strategy and establishes standards and governance for content quality and brand voice. The role will also be responsible for leading the end-to-end development, approval, and publication of market-facing communications, driving issues and crisis communications readiness, and building scalable processes to improve communication effectiveness across the enterprise.
The Director, Marketing Communications is a full-time, remote, exempt position and reports to the SVP, Marketing, Brand, & Communications.
Specific Responsibilities
- Own and evolve CAQH’s marketing communications strategy spanning corporate communications, PR/earned media, and thought leadership from end-to-end.
- Write, edit, and finalize core communications deliverables ensuring message discipline and brand voice.
- Establish editorial standards, templates, and review processes to ensure content quality, brand voice, readability, compliance awareness, and accessibility.
- Champion CAQH’s brand reputation and credibility by proactively identifying opportunities and risks, monitoring sentiment and relevant industry conversations, and advising leadership on actions and messaging.
- Steward and operationalize CAQH’s enterprise brand narrative, positioning, and messaging framework across the organization and its full portfolio; ensure message discipline and consistency across channels and audiences (health plans, providers, and other healthcare stakeholders).
- Manage day-to-day relationships with media outlets, reporters, and PR firms, and lead earned media strategy in partnership with a PR agency.
- Monitor and report on media coverage and market visibility, including tracking media mentions, maintaining media monitoring alerts and reporting, and sharing timely insights with internal stakeholders.
- Provide strategic communications counsel to the CEO and executive leadership; develop high-stakes external written materials and executive-level briefing documents.
- Support CEO internal communications by drafting content as needed.
- Support delivery and execution of the CEO brand program by managing the external agency partner and integrating CEO brand priorities with the corporate brand, narrative, and thought leadership strategy where appropriate.
- Lead issues management and crisis communications planning and response.
- Serve as the primary communications partner for CAQH’s Policy, Research & Advisory work to shape narrative and messaging.
- Own the communications planning cadence and content calendar.
- Partner with digital/SEO stakeholders to optimize content structure and clarity to improve visibility in search and AI/LLM-driven discovery experiences; identify content gaps and recommend new topics based on audience needs and performance data.
- Define and track success metrics reporting and measurement tools, such as Onclusive, and deliver insights and recommendations to continuously improve impact.
- Innovate and monitor trends for marketing communications, and actively work to integrate new mediums (Video, podcasts, etc.).
Supervisory Responsibilities
- Manage and evaluate external agencies and vendors (PR, writers, editors, freelancers) and associated budgets as applicable.
- Manage one or more direct reports.
Skills & Experience