Reporting to the Head of Europe, you will manage the advancement of the TuneCore brand, business operations, and local community engagement in order to grow market share in France and French speaking countries; encompassing the following principal responsibilities :
Financial Oversight & Strategy :
○ Manage the country's Profit & Loss (P&L) responsibility.
○ Develop the local budget allocation strategy, detailing the split between paid acquisition (SEM, Paid Social) and local brand initiatives (Content creation, events, partnerships) to attract and retain artists in the target segments and genres.
○ Monitor, report, and analyze actual budget Key Performance Indicators (KPIs) against forecasts to guarantee objective attainment.
Drive Local Growth through Data and Strategic Initiatives :
Performance Monitoring & Analysis:
○ Lead local growth strategy, utilizing data analysis to inform action plans.
○ Conduct weekly monitoring of local performance across all acquisition channels and touchpoints, in collaboration with our performance agency.
○ Perform in-depth data analysis, market research, and user research to pinpoint new opportunities for expansion.
Project Leadership & Execution :
○ Lead specific, data-informed growth projects from conception and design through to operational execution, tracking, and eventual scale-up.
Industry Partnerships :
○ Develop and cultivate strategic partnerships with key music industry stakeholders whose audience aligns with our targets.
Prioritize retention by strengthening local network of artists and catalogs :
○ Establish connections with the top tier country’s clients and develop this network, including artists teams and prescriptors like managers, lawyers, producers.
○ Be a point of contact for those top tier category, re-direct their incoming requests to provide white glove support, gather feedback of their pain points to feed the internal teams and build a trusted relationship to make TuneCore the #1 local Distribution partner for their new projects and retention of their back-catalog.
Manage local communication :
○ Develop and execute an impactful, year-round communication strategy targeting French-speaking audiences. This requires the successful coordination of central, local, and external resources to maximize positive brand perception.
○ Act as a local spokesperson for any communication opportunity vetted by central communication.
○ Ensure that Global communications of TuneCore are translated into local language and adapted to the local level of service
○ Identify joint communication opportunities with Believe: Social content, Events, Partnerships, website messaging and redirections.
○ Supervise TuneCore Showcases events (Line-up, budget, key stakeholders invitation, media coverage).
Optimize TuneCore synergy with Believe :
Lead the internal monitoring & transfers of artists within Believe eco-system
○ Use the internal tools to drive the opportunities of transfers during the weekly cross-team sourcing meetings
○ Constantly identify and categorize the high-potential artists of the local community
○ Ensure seamless communication between LAS, AS and TuneCore team, keeping both teams abreast and aligned on high potential artists updates and TuneCore news, features and events.
Assist the Catalog acquisition team
○ Organize calls with the artists/producers identified by the catalog acquisition team criteria to make the introduction and educate on the value of this offer
○ Share data on potential ad-hoc large catalog acquisition opportunities within TuneCore
○ Seize portfolio opportunities
○ Partner with Believe LAS teams to identify the valuable clients within the terminated contracts of this department, build and market an offer to transfer the relevant contracts from Believe to TuneCore.
Ensure the local version of the website is tailored for the French audience :
○ Collaborate with Product, Marketing, and Business Development teams on website localization, including translations, pricing, payment methods, and market-specific product offerings, to meet local market needs and enhance conversion rates.
○ Develop concise reports and presentations summarizing findings and offering clear recommendations for the Head of Europe.