Reporting to the Head of Artist Services, as the Marketing Senior Leader, you will build a forward-thinking marketing team.
As the Marketing Senior Leader, you will move beyond providing simple market access to driving "Access to Success.". You will lead a forward-thinking team to craft complex, multi-territory creative campaigns that prioritize long-term artist development over short-term gains. The ideal candidate is to have an ROI-driven approach to understand the artist development, can build a long-term strategy in close partnership with the sales team (A&R and Marketing Project team). This position would be responsible for building Top charting artists in the country.
Core responsibilities
Artist Development Leadership: Lead and mentor Project Managers in architecting robust artist development strategies specifically tailored to targeted markets, ensuring that "access" is effectively converted into measurable "success"
Strategic Execution & Scaling: Lead the deployment of the Breaking Artist Strategy, setting high standards for audience building, creative planning, and sustainable growth while managing the day-to-day execution of marketing plans and artist relationships
Data & Performance Analysis: Oversee the analysis of audience, sales, and performance history to monitor core Artist Success KPIs, ensuring performance is tracked regularly and corrective actions are taken when needed
Marketing & Brand Expertise: Design, manage, and evaluate innovative marketing campaigns for "digital artists," conducting competitor research and market trend analysis to ensure production and creative assets cut through digital noise
Team Orchestration: Harmonize the Marketing team (Editorial, Media Partnerships, Digital Marketing, and Video) to build creative and profitable plans that drive market share and consumption across digital services
Cross-Functional & Global Synergy: Coordinate with Local, SEA, and Central Artist Success teams—as well as in-house departments like Media Buy—through consistent business reviews to ensure every unit delivers effectively against global priorities
DSP Partnership Development: Deepen strategic partnerships with local DSPs (e.g., Spotify, Apple Music, TikTok, YouTube) to increase marketing opportunities, specifically leveraging technical levers like Discovery Mode to increase market share
Financial Accountability & ROI: Oversee marketing budget allocation, ensuring all spend is linked to clear ROI, KPI measurement, and profitable artist growth outcomes
Vendor & Investment Management: Manage third-party vendors using a clear scoring framework to assess effectiveness and impact across both Marketing & Promotion Budget and Opex investments
Mentoring & Upskilling: Support and provide guidance on marketing key results to the team, upskilling members in sophisticated digital marketing to deliver better value to artists