As Marketing Specialist, you will track all of the marketing activities and campaigns across both physical and digital platforms and channels.
These activities require the brief, design, production and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements. You will also manage all marketing collateral materials and PPTs for Sales teams.
You will report to the Sales Director.
Responsibilities
- Help conceptualize and implement marketing campaigns from brief to lead generation
- Brand guidelines advocator
- Complete advanced design tasks
- Create templates for development teams according brand guidelines and UX/UI experience
- Create/validate content for internal / external communications
- Conduct basic market and competitor research
- Source quotes for branded materials
- Assist the Marketing team with administrative tasks
- Organization and collateral for events coordination
- Product sheet creation and related research
- Creation and distribution of email campaigns (Eloqua)
- Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
- Website content creation
- Help with social media campaigns and team managing digital SEM campaigns