The Product & Business Development Manager is a strategic, customer-focused professional responsible for expanding Doka鈥檚 market presence in the USA while managing and developing key product lines, with a specific focus on scaffolding, components, and safety systems. This role blends product lifecycle management, market development, and high-value customer engagement to drive sustainable revenue growth.
The ideal candidate has strong technical knowledge of scaffolding systems and components, as well as the formwork and shoring industry in the United States, paired with excellent commercial acumen and the ability to lead cross-functional initiatives from concept to execution while championing safety standards, compliance, and safe-use practices across product and customer applications.
Key Responsibilities
- Identify and pursue new business opportunities in the U.S. construction market for scaffolding.
- Build and maintain strong relationships with contractors, engineers, consultants, and strategic partners.
- Develop and maintain a robust national pipeline of target projects, key accounts, and strategic opportunities.
- Support sales teams with customer visits, job-site meetings, value-engineering discussions, and competitive positioning.
- Achieve revenue and contribution margin targets through structured sales and negotiation strategies.
- Manage the full lifecycle of assigned products: strategy, positioning, introduction, pricing, and performance tracking.
- Conduct market and competitor research to identify trends, customer requirements, and areas for innovation.
- Collaborate with Sales, Engineering, Operations, and Marketing to launch new products and improve existing offerings.
- Provide product training and technical support to account managers, engineering and operation teams.
- Implement product enhancements and commercial strategies to maximize utilization, profitability, and market fit.
- Oversee product-related or business development projects from concept through rollout.
- Ensure alignment between engineering, sales, operations, logistics, and senior management for successful execution.
- Support prequalification documentation, approvals, permits, testing protocols, and certifications relevant to the U.S. market.
- Serve as the main point of contact for key projects requiring product expertise and cross-functional coordination.
- Share best practices, workflows, and product knowledge across branches and teams.
- Support recruitment, onboarding, and development of professionals involved in product-relevant areas.
- Collaborate with Marketing to drive product marketing initiatives, campaigns, and customer education programs.
- Foster a strong internal network to enhance execution efficiency and market responsiveness.