Marketing Responsibilities
- Marketing Strategy & Planning
- Develop and drive the regional marketing strategy and annual marketing plan aligned with corporate objectives, ensuring clear priorities, targeted measures, and measurable impact across North America and Latin America.
- Market Intelligence & Analytics
- Lead the gathering, analysis, and use of market intelligence, including macro-economic trends, competitor activities, customer insights, and campaign performance, to enable data-driven decision-making and continuous strategy optimization.
- Digital Marketing & Campaign Management
- Lead digital marketing activities for the region, including the Doka website, email marketing, social media channels, and the Go2Market planning calendar and platform.
- Drive analytics monitoring and reporting to support data-driven marketing and communication campaigns.
- Brand & Content Management
- Manage corporate photography and project marketing assets to support brand consistency and storytelling.
- Oversee branded gear and special requests, including approval processes and brand compliance.
- Events & Experiential Marketing
- Manage and support national and/or regional customer events, including customer visits, trade shows, and experiential marketing activities, in alignment with broader marketing and communications objectives.
Communications Responsibilities
- Public Relations & Media Relations
- Execute strategic earned media campaigns to strengthen the company鈥檚 brand image and reputation across North America and Latin America (approx. 70% USA, 20% Canada, 10% Latin America), aligned with marketing initiatives where applicable.
- Monitor and analyze media coverage and industry trends to identify opportunities and potential risks, informing proactive communication strategies.
- Create and distribute press materials and other communication materials to effectively convey key messages.
- Cultivate and maintain strong relationships with journalists and media outlets to secure positive coverage and build long-term media partnerships.
- Plan and direct media events in conjunction with major trade shows and industry events.
- Executive Communications & Thought Leadership
- Provide coaching and support to executive team members for major internal and external speaking engagements.
- Serve as a trusted thought partner and sounding board for country-level and area-level leadership on change management and strategic communication topics.
- Maintain and enforce public relations guidelines to ensure consistent messaging and brand voice.
- Crisis & Issues Management
- Lead internal and external crisis communication planning, ensure timely, accurate, and effective messaging during challenging situations in close collaboration with headquarters and/or general counsel.
- Internal Communications & Employee Engagement
- Develop and manage internal communication channels to increase team member engagement and support Area leadership objectives.
- Proactively source, develop, and publish content for Doka鈥檚 internal communication platform (we2gether) to keep employees informed of organizational activities and priorities.
- Establish and manage a calendar of key internal meetings, directing content development for all-team Town Halls, Annual Meetings, and other major internal events.
- Global & Group-Level Collaboration
- Serve on the Umdasch Group Editorial Board.
- Maintain strong relationships and regular exchanges with global communications partners at Austrian headquarters to ensure alignment and knowledge sharing.