As Product Manager for our Wall & Slab Formwork portfolio, you own one of Doka鈥檚 core revenue drivers globally. You define the product strategy, shape the roadmap, and ensure commercial impact across international markets. This role combines technical depth, customer proximity, and real business ownership.
You will be responsible for:
- Mastering the Product Portfolio: Develop a deep understanding of the product portfolio and its related applications, including technical details, application fit, and value propositions, to effectively position and drive products across markets.
- Leveraging the Portfolio for Growth: Actively use and showcase the portfolio to drive business performance and support growth initiatives in various regions.
- Market Insight & Competitive Analysis: Gain a thorough understanding of the global market landscape, competitive dynamics, and Doka鈥檚 positioning, identifying key differentiators and their relevance to customers in driving business success.
- Customer Engagement & Needs Analysis: Cultivate strong relationships with both internal and external customers, identifying both met and unmet needs. Regularly engage with customers and job sites to gain a grounded understanding of applications and business requirements.
- Commercial Ownership & Value Creation: Exhibit a commercial mindset with full ownership of the portfolio, driving sustainable value creation by proactively taking action and ensuring timely follow-up to achieve impactful results.
- Data-Driven Decision Making: Analyze commercial and financial data to make informed, fact-based decisions that optimize portfolio performance and guide business strategy.
- Creative Product Development: Use creativity to translate customer needs into clear hardware, software, and service requirements. Drive product differentiation while balancing trade-offs and focusing on the most important priorities.
- Collaboration & Cross-Functional Alignment: Work closely with relevant functions within the business unit, and markets to balance innovation, feasibility, and customer value with cost efficiency and operational effectiveness in collaboration with development, supply, and quality teams.
- Portfolio Promotion & Communication: Promote the product portfolio both internally and externally, clearly communicating its value and strategic direction to key stakeholders and ensuring alignment across teams.