Own the configuration, optimization, and daily operations of key GTM platforms (Marketo, Outreach, UserGems, Clay, and others), ensuring workflows, automations, programs, and sequences run smoothly.
Maintain strong data hygiene across tools by monitoring data quality, managing enrichment/segmentation/routing logic, resolving sync issues, and keeping documentation aligned with established standards.
Audit and improve existing workflows and automations, identifying manual steps or gaps and implementing enhancements that reduce operational friction for marketing, sales, and revenue teams.
Manage user access and platform governance, including onboarding/offboarding users and partnering with Enablement to deliver or develop platform training.
Collaborate closely with GTM, RevOps, CRM, and data stakeholders to translate business needs into system updates, align on architectural decisions, and escalate structural improvements when required.
Support new tool evaluations and implementations by gathering requirements, testing functionality, and providing recommendations that ensure strong integration within the GTM tech stack