The Director of Revenue Enablement is responsible for building and scaling a buyer-centric enablement strategy that drives revenue growth, seller productivity, and predictable execution across the go-to-market organization. This role serves as the connection point between Marketing, Product, Sales, and Revenue Operations; ensuring that messaging, content, training, tools, and processes are aligned to how PayNearMe’s buyers evaluate, buy, and expand. You will lead enablement as a strategic function, not a support service, owning activation, adoption, and measurable business impact.
Responsibilities:
Enablement Strategy & Buyer Alignment
- Define and own the sales enablement vision and roadmap aligned to PayNearMe’s GTM strategy and growth priorities
- Translate buyer insights, personas, and journeys into actionable sales motions and messaging
- Ensure consistent value-based storytelling across segments, verticals, and deal stages
Cross-Functional Alignment & GTM Orchestration
- Act as a strategic partner to Marketing, Product, Sales Leadership, and RevOps
- Lead GTM readiness for product launches, new verticals, and strategic initiatives
- Establish clear operating rhythms (launch reviews, enablement councils, feedback loops)
Content & Messaging Enablement
- Partner with Marketing and Product to ensure content is buyer-relevant, easily discoverable, and clearly mapped to sales stages and use cases
- Own content activation—guidance on when, how, and why reps use assets
- Reduce noise by curating high-impact content and sunsetting what doesn’t perform
Training, Coaching & Onboarding
- Design and scale role-based enablement programs for new hire onboarding, product and solution launches and sales skills (discovery, challenger selling, objection handling, competitive)
- Partner with Sales Leadership to reinforce training through manager-led coaching
- Ensure learning drives behavior change, not just completion rates
Sales Process, Plays & Execution
- Partner with RevOps to align enablement with sales process and CRM stages
- Build and maintain sales playbooks (new logo, vertical-specific, expansion, competitive)
- Drive consistency while allowing flexibility for complex, enterprise deals
Tools, Technology & Adoption
- Own the enablement tech ecosystem in partnership with RevOps
- Ensure tools are embedded into seller workflows and adopted at scale
- Drive clear value realization for sellers—tools must help close deals, not add friction
Measurement, Analytics & Impact
- Define and track enablement success metrics tied to revenue outcomes, including ramp time, win rates, deal velocity and size, and content and training effectiveness
- Partner with RevOps to establish dashboards and a single source of truth
- Use data and field feedback to continuously iterate and improve
Change Management & Adoption
- Lead enablement as a change engine across the GTM org
- Communicate the “why” behind new initiatives and reinforce through multiple channels
- Build trust with Sales by incorporating field feedback and showing measurable impact
Leadership & Team Development
- Build, lead, and mentor a high-performing sales enablement team
- Establish clear roles, priorities, and career paths within enablement
- Serve as an executive-level voice for the seller and buyer experience