Job Purpose:
- Responsible for effectively implementing the merchandising strategy by making the product visible, avoiding out of stock situations, and optimizing the use of trade and marketing budgets to increase sell out.
- Perform duties in accordance with Malia Group Policies and Procedures.
Duties & Responsibilities
On Merchandising
- Possess comprehensive knowledge of merchandising fundamentals and abide by them when entering any store
- Report to concerned manager, market information related to competitor's activities (new launched products, price changes, initiatives, display modifications, promotion alerts); take pictures if possible
- Ensure that company's range of products are available on the shelves, if not; coordinate with the responsible at point of sale to fill-up the shelves from warehouse
- Optimize use of point of sales material and update them as needed ensuring that all company material is maintained in excellent condition
- Maintain store shelves to comply with set planograms and provide optimum display of products by removing damaged goods, tidying store shelves, making sure products are clean
- Ensure the execution and maintenance of contracts in assigned stores, in case of any discrepancies report to management
- Maintain healthy inventory by restocking shelves when empty, observing stock levels, advising responsible customer consultant to reorder when levels appear low and arranging return of defective products
- Inform management regarding performance of products (overstocking on shelves or in warehouse for a long period of time, under stocking, products positive shelf turnover...) to take corrective actions
- Set-up displays in case of promotion and ensure discounted price is visible on stand. Observe customer reaction to special promotions and provide feedback to management. Remove displays at the end of promotion
- Handle the return of expired promotional products: negotiate with clients in order to return products sent to warehouse and out them back on shelf. Make sure that defective products are returned to company warehouse
- Negotiate better visibility for the company's portfolio with client
- Propose to management to send goody bags to clients to stay on good terms whenever needed while remaining within budget assigned
- Support the customer consultant when needed by taking orders (only during shortages in warehouse)
- Submit to management on a weekly basis trade monitoring report (price fishing vs competition, product availability vs competitions, recommendations to improve visibility and availability)