In this Marketing Manager role, you will be working as part of the team delivering Global Health Exhbition, the meeting point for the world's healthcare innovators.
Responsibilities include:
Marketing Strategy & Execution
- You will own and drive the marketing strategy, including planning, implementation, management, and optimization of inbound and outbound campaigns.
- You will deliver on strategic KPIs by increasing online traffic, generating leads, and driving conversions, while providing regular performance updates.
- You will analyze visitor and exhibitor digital behavior using tools like Adobe Analytics and Google Analytics to optimize campaigns and identify opportunities.
- You will set and benchmark new KPIs to elevate campaign performance.
- You will collaborate with agencies to develop and optimize paid campaigns using analytics dashboards and reports.
- You will stay updated on SEO trends, working with stakeholders and agencies to create innovative digital campaigns.
- You will develop organic search strategies tailored to customer lifecycles and international market trends.
- You will work with content marketing teams to create high-quality content and improve organic search performance based on traffic and conversions.
- You will design and implement testing strategies, including A/B testing, landing pages, and CTAs.
Leadership
- You will lead marketing teams to deliver campaigns aligned with KPIs and strategy.
- You will manage and mentor digital marketers, providing guidance, feedback, and inspiration.
Analysis & Insight
- You will monitor campaign performance through timely reports and recommend data-driven changes.
- You will identify trends and share insights with teams and senior management to drive revenue and explore opportunities.
Planning & Campaign Management
- You will plan marketing campaigns to achieve visitor attendance and exhibitor acquisition goals.
- You will ensure adherence to deadlines using tools like Gantt charts, content calendars, and budget trackers.
- You will assist in developing and managing marketing budgets, ensuring digital elements are up to date.
Marketing Execution
- You will identify target audiences, develop personas, and tailor messaging for key segments.
- You will ensure timely, optimized communications across digital channels.