As our Commercial Director - Vendor Partnerships, you will build and run Tahalufâs non-space revenue engine - owning monetisation of all revenue streams beyond space sales. This is a senior, high-impact role responsible for creating new revenue streams, scaling them across the portfolio, and installing the governance and operating discipline required to deliver consistent, measurable profit contribution year-on-year.
What you will do
This role is a head-of-function, reporting into the VP, Production & Vendor Partnerships, with the remit to operate as a specialist commercial capability supporting event teams to grow non-space revenue without compromising exhibitor experience.
Key Responsibilities
1) Build the non-space revenue strategy
- Define and deliver the non-space revenue strategy and roadmap across Tahalufâs portfolio (services, vendor programmes, and attendee-related monetisation).
- Identify, prioritise, and launch new revenue streams beyond space sales, turning commercial opportunities into repeatable, scalable models.
2) Own commercial outcomes and execution
- Own an annual non-space commercial target (set internally) and deliver against it through structured planning, execution, and reporting.
- Develop category-level commercial plans and ensure each event team has clear routes to monetisation that are practical, compliant, and executable.
3) Create scalable partnership models
- Build partnership frameworks and programmes that drive revenue while improving exhibitor outcomes (clear value exchange, clear rules, clear accountability).
- Establish commercial guardrails that protect rate integrity and ensure consistent application across events.
4) Governance, optimisation, and commercial discipline
- Implement commercial governance over non-space revenue streams to ensure:
- strong performance management
- consistent reporting cadence
- commercial compliance and transparency
- prevention of leakage and value loss
- Drive optimisation of non-space commercial performance, ensuring programmes remain attractive, competitive, and profitable.
5) Revenue tracking and reconciliation
- Build the end-to-end revenue tracking, reporting, and reconciliation process for non-space streams.
- Create dashboards and routines that give leadership clear visibility of performance, risks, and upside opportunities.
6) Team build and leadership
- Build the Vendor Partnerships commercial team from scratch (approx. ~6 people), including capability design, hiring, ways of working, targets, and performance culture.
- Lead and develop a high-performing team with a commercial mindset, high standards, and strong stakeholder management.
7) Stakeholder leadership across the business
- Work cross-functionally across event/portfolio leadership, operations/exhibitor services, sales, finance, legal, marketing, and ticketing/product functions to build alignment and deliver results.
- Act as a commercial partner to event teams â enabling them with programmes, tools, partners, and governance that make monetisation easier and outcomes more predictable.
Decision Rights & Authority
- Owns day-to-day commercial terms and vendor decisions, escalating only major/strategic deals where appropriate.
- Works in partnership with Finance and Legal to ensure commercial structures are robust, compliant, and enforceable.
What Success Looks Like (KPIs)
The Commercial Director will be measured on:
- A) Non-space revenue growth
- B) Profit / margin contribution from non-space streams
- C) New revenue streams launched and scaled
- G) Adoption/conversion to preferred partner programmes where relevant
- E) Rebate capture / leakage reduction / reconciliation accuracy