We're looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns.
As a Paid Media Manager, you will have the opportunity to lead impactful paid strategies across our Portfolio 2 events, including Cityscape Global and Global Health Exhibitions, optimise performance, and help showcase Saudi events to global and local audiences!
Key Responsibilities
Campaign Strategy and Execution:
- Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
- Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
- Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
- Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
- Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
Optimization and Reporting:
- Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation
- Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
- Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
- Focus on increasing the volume of high-quality registrations while improving conversion rates.
Collaboration and Coordination:
- Work closely with agencies to ensure campaigns are on track to meet targets.
- Partner with the sales and marketing teams to align on goals and strategies.
- Leverage insights from other portfolios and past campaigns to inform media planning and execution.
Strategic Priorities:
- Drive high-quality visitor registrations and qualified exhibitor leads.
- Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
- Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.