Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Our pioneering technology unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale—without relying on cookies.
As one of the industry's first data curation platforms, Audigent is transforming the programmatic landscape with innovative solutions like SmartPMP™, ContextualPMP™, and CognitivePMP™, which leverage AI and machine learning to package media with unique data in real time at scale.
We are looking for an experienced Programmatic Media and Data Sales Director to usher in the next wave of media and data curation by creating, growing our client opportunities. You will focus on selling data solutions and Private Marketplace (PMP) deals to brands and agencies managing digital media campaigns. You will help build Audigent's growth and delivering measurable value to clients in an ever- evolving ecosystem. You will report to the Vice President of Sales.
Main Responsibilities
- Increase revenue from new business by selling PMP and data solutions that deliver scale and performance for digital media campaigns.
- Develop client relationships with advertisers and agencies.
- Develop a pipeline of new business relationships across agencies and brands of all sizes.
- Prospect, pitch, negotiate, and close new business opportunities with agencies and brands.
- Upsell and cross-sellleads from brands/agencies buying Audigent solutions through industry buying platforms into custom PMP and Deal ID solutions.
- Secure and expand strategic accounts to increase share of voice and stregthen client relationships.
- Collaborate across the sales team and with Audience Strategy, Curation, Strategic Accounts, and Marketing teams to provide tailored data and media solutions and exceptional client service.
- Manage accurate client records and pipeline updates in Salesforce.
- Coordinate with business development resources and other sellers to provide integrated solutions.
- Stay informed on digital advertising trends, programmatic innovations, and evolving industry challenges to provide expertise and strategic guidance.