JOB SUMMARY
Lead and drive commercial success by developing and executing integrated sales strategies, building high-performing teams, and strengthening stakeholder partnerships across the healthcare ecosystem.
Ensure alignment of field execution with brand strategy while fostering a culture of accountability, agility, and continuous development.
Reporting to: Business Unit Manager
Team size: 5 persons
KEY RESPONSIBILITIES
Strategic Territory and Leadership
- Translate BU strategy into clear, actionable field plans
- Drive execution excellence across territory and accounts
- Identify growth opportunities in complex, specialty markets
- Maintain an in-depth understanding of products and how each product is best used
- Maintain an in-depth understanding of competitors and their product ranges
Sales Performance Management
- Deliver sales targets and KPIs
- Monitor and analyze performance trends
- Implement corrective actions and optimization strategies
Team Leadership & Capability Building
- Recruit, coach, and develop high-performing teams
- Conduct regular field coaching (ride-along, call feedback)
- Build capabilities in:
- Scientific selling
- Stakeholder engagement
- Account management
Stakeholder & Market Development
- Strengthen engagement with:
- KOLs
- Key institutions
- Strategic accounts
- Support development of treatment centers and referral networks
Cross-Functional Integration
- Align with:
- Marketing (brand strategy execution)
- Medical (scientific integrity)
- Market Access (reimbursement strategies)
- Ensure one-voice-to-customer approach
Business Planning & Forecasting
- Lead territory and demand planning
- Manage budgets and resource allocation
- Ensure accurate forecasting and pipeline visibility
Compliance & Governance
- Ensure team adherence to:
- Thai Food and Drug Administration regulations
- PReMA Code of Sales and Marketing Practices
- Company Policies
- Promote ethical and compliant field execution