Reporting to the Marketing Strategy Lead, under the departmental oversight of the Director of Sales and Marketing, responsibilities and essential functions include but are not limited to the following:
- Implement approved website content, packages, promotions, campaign pages, links and calls to action accurately across both property websites.
- Monitor website presentation, user journeys, outdated content, broken links, booking engine clicks and available conversion actions across desktop and mobile.
- Implement approved SEO and AEO requirements, including page structure, metadata, headings, internal links and structured content.
- Support campaign tracking through UTM parameters, campaign codes and agreed analytics, recommending practical website and conversion improvements.
- Set up, monitor and optimize approved paid-search and paid-social campaigns within agreed objectives, audiences, budgets and brand requirements.
- Produce advanced, brand-compliant creative work in Adobe Creative Cloud, including presentations, brochures, factsheets, maps, itineraries, packages and trade collateral.
- Prepare technically correct master artwork, editable files, print-ready and digital-ready outputs, and channel adaptations with disciplined version control.
- Professionally retouch and optimize approved imagery and edit professional short-form and campaign video using appropriate Adobe applications.
- Produce assets supporting leisure, corporate, MICE, food and beverage, events, incentive travel and the approved 2027 priority projects.
- Work only from approved briefs, copy, imagery and footage, and submit completed output for brand-compliance review before publication.
- Maintain a live project tracker covering priorities, briefs, deadlines, approvals, status, completed work and constraints.
- Deliver technically advanced digital and creative execution that reflects Fairmont and Accor luxury standards.
- Translate approved commercial briefs into clear visual hierarchy, strong calls to action and channel-appropriate formats.
- Verify supplied rates, dates, inclusions, exclusions and booking terms before final production.
- Flag missing copy, assets, pricing, approvals, data or technical access promptly and provide realistic delivery timelines.
- Protect original source files, maintain working versions and return completed assets for approval and central storage.