This is a high impact role for a strategic marketer with a proven ability to translate insight into compelling positioning that drives pursuit success. Reporting to the Head of Pursuit Marketing, Europe and India, the role will lead positioning campaigns for our most critical pursuits, working closely with capture, pursuit and marketing and communications communities to win what matters. This exciting, new role is designed for marketers that thrive in fast-paced environments – it will be key for the individual to be a self-starter and have experience in both pursuit and marketing environments.
Key Responsibilities:
- Collaborate with the Head of Pursuit Marketing and Capture Managers to design, plan and deliver pursuit marketing workshops, aligning stakeholders around client insight, value proposition, differentiation and pursuit strategy, and ensuring outputs translate into clear, actionable pursuit marketing strategy.
- Develop and deliver marketing campaigns (utilising SOSTAC) for pursuit positioning aligned to the overall win strategy.
- Lead the activation of integrated marketing tactics, working with the Marketing & Communications teams across brand, content, thought leadership, digital, social, creative, government relations and external communications.
- Identify and conduct market research on trends and competitors to inform both AECOM’s value proposition, narrative and evidence
- Make informed tactical decisions and prioritise marketing activity under pressure.
- Orchestrate complex stakeholder collaboration across pursuit teams, regions and functions.
- Define campaign KPIs, track performance and generate insight led recommendations to optimise impact and return on investment.
- Contribute to monthly and quarterly board level reporting on pursuit marketing performance.
- Use embedded AI tools and data driven approaches to improve efficiency, insight and campaign effectiveness.
- Manage allocated pursuit or campaign budgets and report performance to internal stakeholders.
- Proactively manage workload and communicate priorities, progress and risks to stakeholders.