The Market Access and Patient Services Insights (MAPS) organization within APEX plays an instrumental role in shaping market access strategies for all of AbbVie’s US brands. As a member of this team, you will lead the planning and execution of standard and ad-hoc analytics to identify/quantify market access opportunities and threats, make specific recommendations on the development of market access strategies and tactics, develop analytical capabilities, enable organizational learning, and ensure alignment of analytical insights with the broader commercial goals of each brand. The role requires strong data analytics capabilities as well as subject matter expertise within the overall U.S. market access environment. The role provides insights that directly impact patient and physician access to AbbVie brands through its influence on the development of pricing, contracting and other access strategies.
MAJOR RESPONSIBILITIES
Lead analytics and insights on a key oncology brand and/or launch indications that influence market access strategy through data analytics, customer insights and business knowledge. Co-develop with U.S. Market Access commercial leaders, innovative Pricing and Contracting strategies to achieve optimal payer formulary access that maximize net sales for assigned brands. Identify through data science and claims analysis, market dynamics that shape brand demand and build models to portray risks and opportunities. Leverage strong understanding of the U.S. Oncology healthcare landscape to identify and proactively address opportunities and threats. Build collaborative relationships with internal U.S. Market Access Marketing and Field stakeholders. Align insights and analytics to Brand insight partners, that when integrated with HCP and Consumer insights, positively impact brand decision making.