The Senior Salesforce Marketing Cloud Automation Specialist is part of the AbbVie Digital Lab and will be responsible for playing an integral part of the team building Patient-facing 1:1 marketing programs.
Responsibilities include:
- Build, QC and execute high complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs deliver the right message to the right person at the right time through the right channel
- Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness.
- Responsible for leading and managing junior team members’ day to day work and performing QA of their programs.
- Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
- Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
- Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents per requirements of department document management policies and procedures.
- Influence and implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience. Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
- Lead various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
- Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to Associate Director.
- Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendation to Associate Director on how to apply at AbbVie
Key AbbVie Leadership Competencies:
- Positive “all for one” approach to team deliverables and priorities.
- Builds strong relationships to enable higher performance.
- Learns, fast, grasps the “essence” and can change course quickly where indicated.
- Raises the bar and is never satisfied with the status quo.
- Creates a learning environment and open to suggestions.
- Embraces the ideas of others, nurtures innovation and manages innovation to reality.