Reporting to the Director, Brand Team Lead, Oncology, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
This role requires a highly motivated, team-oriented individual who seeks to make a remarkable impact for patients with oncology, the most complex treatment landscape in oncology. This is a great opportunity to: strengthen Global launch experience in a competitive market; introduce the first biomarker therapy. Contribute further growth to an existing multi-blockbuster brand; and collaborate with a stellar team!
Key Responsibilities Include:
- Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.
- Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
- Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
- Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
- Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
- Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
- Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
- Ensure that regulatory and compliance guidelines are followed.
- All these responsibilities will strongly contribute to a successful worldwide Launch.