We are seeking an experienced and results-driven Director of Sales & Marketing to lead the Sales & Marketing of a mid-scale hotel operation on 6th October city, with a primary focus on Corporate, Leisure, MICE, and group business.
The Director of Sales & Marketing will be responsible for developing and executing comprehensive sales and marketing strategies to maximize revenue, occupancy, market share, and profitability throughout the year.
The successful candidate will have 5 years’ strong experience and knowledge in the same senior position, preferably in the city hotel, with an established understanding of corporate, leisure, travel agencies, tour operators, OTA’s and other key international source markets.
Key Responsibilities
- Develop and implement short-term and long-term sales and marketing strategies with a strong focus on all business segmentations
- Analyze and assess sales & marketing production vs. targets and take necessary measures and actions.
- Develop annual sales & marketing department budget and execute the sales programs and activities within it.
- Establish measurable sales targets, KPIs, and action plans for the Sales & Marketing team.
- Drive business with key business partners and continuously identify opportunities to expand the hotel's geographical market reach.
- Develop and maintain strong relationships with tour operators, Corporate, travel agencies, wholesalers, group organizers, Mice Partners, and other key partners.
- Identify and secure new group and individual Partners while strengthening relationships with existing high-producing accounts.
- Develop specific commercial strategies for All business segmentation around the year.
- Conduct regular market research and competitor analysis to understand demand patterns, pricing, market positioning, and emerging opportunities.
- Monitor competitor hotels, market trends, group movements, and demand to recommend timely commercial actions.
- Work closely with Revenue Management to optimize pricing, inventory, length of stay, group allocation, market segmentation, and business mix.
- Evaluate group requests and business opportunities based on revenue potential, profitability, displacement, and overall hotel strategy.
- Develop and manage the annual Sales & Marketing budget and commercial action plan.
- Analyze the return on sales trips, international roadshows, trade events, marketing campaigns, and business development activities.
- Conduct regular sales missions and business development activities in domestic and international source markets.
- Represent the hotel at relevant exhibitions, travel trade events, workshops, roadshows, and networking opportunities.
- Maintain close relationships with key decision-makers and partners within the tourism sector in the region.
- Monitor account production, room nights, average rates, revenue contribution, conversion, and overall account performance.
- Identify underperforming accounts and markets and implement corrective commercial action plans.
- Develop strategies to increase direct and individual bookings alongside contracted group business.
- Work closely with Revenue, Reservations, Front Office, Finance, and Operations to ensure commercial commitments and group requirements are effectively delivered.
- Ensure contracts, rates, allocations, payment terms, and commercial agreements are properly managed and aligned with hotel objectives.
- Prepare regular commercial reports, forecasts, market intelligence, and performance analysis for hotel leadership.
- Lead, coach, motivate, and develop the Sales & Marketing team to maintain a strong performance and accountability culture.
- Ensure all Sales & Marketing activities comply with Accor brand standards, commercial guidelines, policies, and procedures.
- Recruit, select, train and motivate Sales & Marketing Department personnel to realize their potential and to develop individuals for advancement within Accor Hotels.
- In conjunction with the Revenue Manager and FO Manager, maximize rooms’ inventory and catering space (where applicable), identify opportunities for focused sales programs and activities
- Maintain the highest standards of professionalism, ethics and attitude towards all hotel guests, clients, staff and employees.
Key Competencies
- City Hotel Expertise especially west Cairo
- Corporate and leisure Sales & Marketing
- Group & Individual Business Development
- Strategic Commercial Planning
- Key Account Management
- Revenue & Profitability Focus
- Market Intelligence & Competitor Analysis
- Contract Negotiation
- Leadership & Team Development
- International Market Development
- Data-Driven Decision-Making
- Stakeholder & Partner Relationship Management