Support the development and execution of healthcare professional (HCP) marketing initiatives for the Multiple Myeloma portfolio. Work collaboratively with Marketing Directors, cross-functional partners, and agency teams to execute promotional programs, gather customer insights, and support projects that drive brand growth and customer engagement. Develop a strong understanding of the market, customers, and brand strategy while contributing to the successful implementation of marketing plans and business objectives.
Responsibilities:
- Support the development and execution of HCP marketing tactics and promotional initiatives aligned with brand strategy and business objectives.
- Collaborate with Marketing Directors and cross-functional team members to implement marketing plans and support key brand initiatives.
- Assist in the development, review, and execution of HCP promotional materials across digital, print, personal, and non-personal channels.
- Coordinate with Medical Affairs, Regulatory, Legal, Market Access, Sales, and agency partners to support the timely execution of marketing projects and materials.
- Gather and synthesize customer insights from field teams, market research, advisory boards, and competitive intelligence to help inform marketing recommendations.
- Support congress planning and execution activities, speaker programs, peer-to-peer initiatives, and other HCP engagement efforts.
- Monitor promotional program performance and assist with analyzing customer engagement metrics, market trends, and competitive activities.
- Manage project timelines, budgets, and agency deliverables for assigned marketing initiatives.
- Participate in annual planning, tactical planning, and brand review processes by providing data, insights, and executional support.
- Support product launch readiness activities and ongoing lifecycle management initiatives within the Multiple Myeloma franchise.
- Build strong collaborative relationships across internal teams and contribute to a culture of teamwork, innovation, and operational excellence.