Responsible for developing and coordinating tactical communication plans considering brand positioning strategy to increase recognition, reputation and preference of the company as a strategic sustainability partner for industrial and municipal sector clients in Mexico, integrating media strategy, press, thought leadership, digital marketing, offline and internal marketing efforts, to ensure continuous growth of recognition, reputation and engagement of existing customers, prospects and allies.
- Creation of creative and impactful communication campaigns that resonate with the target audience and drive brand recognition
- Plan and create content strategically aligned with brand positioning objectives, value proposition and service/product offerings, ensuring relevance to the company's target audience.
- Develop and manage the production and distribution of content for social networks, especially LinkedIn, media outlets, media partners and digital channels.
- Identify new communication and activation opportunities for brand positioning and thought leadership strategies.
- Develop Inbound marketing campaigns
- Develop content publishing and distribution processes, adapting formats to digital marketing channels based on content demand trends and branding best practices to achieve continuous innovation
- Develop a strong network of media contacts
- Identify and coordinate various external resources for local execution of communication and marketing strategy.
- Work with sales teams, product/service management, communication and global and regional marketing to develop effective campaigns.
- Size necessary resources and support the definition and monitoring of the annual regional communication and marketing budget.
- Establish effective methods for tracking campaign performance and return on investment (ROI)