Role and Responsibilities
● Plan, implement and deliver the marketing strategy for China, aligned to Veolia’s global
Labwater strategy and driven by measurable Return on Investment (ROI) and Key
Performance Indicator (KPI’s)
● Tactically deliver on marketing and communication campaigns and activities with expert
knowledge of Baidu paid advertising and WeChat tactics.
● Website promotion: drive traffic, production and publication of content, customer
testimonials.
● Web back-end management: manage web development agency, security, API’s and
databases to ensure a functionally sound website. Current platform is Drupal.
● Develop market segment lead generation and sales pipelines driven by data and Key
Performance Indicators (KPI’s)
● Manage China marketing plan, budget and approval with China and global Labwater
group management stakeholders
● Support the China labwater solutions sales team
● Delivery calendar of promotional and social media activity to support the Veolia brand
and labwater solutions
● Co-odintate with the China MarComs team to localise and cascade product launches,
including all collateral and materials related to product launches
● Co-ordinate with the China MarComs team to deliver off-line events, seminars and
training activities
● Manage local China marketing agencies to deliver China Marketing strategy plan covering
on and offline activity
● Own, track & reporting of campaign and lead metrics using Salesforce.com
● Liaise with end-users, industry partners and specialist media to develop end-user
customer profiles, buyer journeys and touch-points
● Track competitor promotional activity and report on insight of value to global Labwater
group