Job Overview:
We are looking for a creative, detail-oriented, and digitally driven Cluster Digital Marketing Executive to join our Marketing team. The role will be responsible for managing digital platforms, maintaining brand consistency, supporting content development, improving online visibility, and assisting with marketing operations across our hotel portfolio.
Key Responsibilities:
- Design and adapt creative assets for digital campaigns, internal communication, and hotel promotions using tools such as Canva, Adobe Creative Suite, Photoshop, Illustrator, or similar platforms.
- Support the creation and management of marketing collateral, including promotional materials, digital assets, posters, flyers, brochures, and other communication materials.
- Develop and update digital signage and hotel screen content, ensuring timely communication of promotions, events, campaigns, and guest messaging.
- Ensure all creative assets and marketing materials are aligned with brand guidelines and maintain consistency across all guest touchpoints.
- Maintain and organize digital assets, artwork files, templates, and marketing resources.
- Manage and update hotel content across websites, OTAs, Google Business Profiles, and other digital platforms.
- Support website content management, landing page updates, and digital campaign execution.
- Manage OTA content, including descriptions and images, to improve online visibility and conversion.
- Manage Local SEO activities to improve online visibility, search rankings, and guest discovery.
- Conduct regular digital audits across online platforms to identify gaps and improvement opportunities.
- Conduct brand compliance audits across digital platforms and marketing touchpoints.
- Explore and implement AI-powered tools to improve content creation, reporting, workflow efficiency, and digital marketing processes.
- Assist with marketing administrative tasks, including purchase requests, invoice tracking, budget monitoring, and vendor coordination.
- Coordinate with internal departments and external partners to ensure smooth execution of digital and marketing activities.