As the Marketing Manager at Caravan by Our Habitas Hatta, you will lead the development and execution of the property’s marketing strategy, building awareness, driving demand, and positioning Caravan as a distinctive lifestyle and experiential destination. Working closely with property leadership, regional marketing, commercial teams, and external partners, you will bring the brand to life through compelling storytelling, content, campaigns, partnerships, and community engagement.
This role is ideal for a creative, commercially minded, and hands-on marketer who understands lifestyle hospitality and knows how to turn a brand concept into meaningful guest engagement, strong visibility, and measurable commercial results.
Key Responsibilities
- Lead the development and execution of the property’s marketing strategy, aligned with the Our Habitas brand identity, positioning, and commercial objectives
- Develop and manage integrated marketing campaigns across digital, social media, content, partnerships, PR, activations, and relevant offline channels
- Own the marketing calendar, ensuring campaigns and communications are strategically planned, well executed, and aligned with business priorities
- Lead the development of compelling content and storytelling that captures the spirit, experiences, people, and sense of place of Caravan by Our Habitas Hatta
- Manage social media channels and digital presence, ensuring a distinctive brand voice, engaging content, and meaningful community interaction
- Lead pre-opening and launch marketing initiatives, building awareness, anticipation, and demand ahead of opening
- Develop and manage partnerships with relevant brands, creators, influencers, media, local businesses, and lifestyle communities to increase reach and brand visibility
- Work closely with Sales, Revenue, PR, Operations, and regional marketing teams to maximise opportunities for guest acquisition, revenue generation, and destination awareness
- Identify relevant market trends, audience insights, and cultural opportunities to keep the property’s marketing activity fresh, relevant, and competitive
- Manage external agencies, creative partners, freelancers, and suppliers where required, ensuring quality, timelines, and brand consistency
- Oversee the development of marketing collateral, digital assets, presentations, newsletters, promotional materials, and other communications
- Monitor marketing performance across campaigns, social media, digital channels, partnerships, and activations, using insights to optimise activity and demonstrate ROI
- Manage the property marketing budget effectively, ensuring spend is aligned with priorities and delivers measurable impact
- Ensure all marketing communications consistently reflect the Our Habitas philosophy, visual identity, tone of voice, and distinctive guest experience
- Act as a brand ambassador for Caravan by Our Habitas Hatta, building meaningful connections with guests, the local community, and the wider lifestyle ecosystem