Assistant Manager, Loyalty & Partnership Marketing

The Assistant Manager, Loyalty & Partnerships Marketing is responsible for identifying, developing and managing strategic partnerships that drive revenue for Fairmont Singapore and Swissôtel The Stamford across Rooms, Food & Beverage and Spa. The role focuses on establishing commercial partnerships with banks, lifestyle brands and third-party distribution channels, while leading Intellectual Property (IP) collaborations, campaign execution, reporting and day-to-day partnership administration.

Purposes

We strengthen guest loyalty and foster partnerships that enhance the experience at Fairmont Singapore and Swissotel The Stamford.

Responsibilities

Strategic Partnerships Development

• Identify, pitch and secure strategic partnerships with banks, payment providers, travel platforms, lifestyle brands and other compatible partners

• Develop commercial campaigns that drive incremental revenue across:

1. Guest Rooms

2. Restaurants & Bars

3. MICE

4. Spa

• Manage relationships with key partners including banks, card issuers, travel platforms, member programmes and affiliate partners.

• Negotiate commercial terms, marketing exposure and partnership benefits.

• Explore new partnership opportunities to increase brand awareness and customer acquisition.

• Review partnership performance and recommend optimisation opportunities.

Intellectual Property (IP) Partnerships

• Lead the end-to-end planning and execution of licensed IP collaborations (e.g. Disney, Sanrio, DreamWorks or other global entertainment or lifestyle brands).

• Identify and support the development of new IP partnership opportunities

• Manage cross-functional project timelines and coordinate stakeholders across Marketing, Revenue Management, Operations, Procurement, Finance, Legal and external agencies to ensure successful campaign delivery.

• Serve as the primary liaison with IP licensors and brand representatives, facilitating approvals for creative assets, merchandise, marketing collateral and promotional campaigns in accordance with licensing requirements.

• Ensure compliance with all licensing agreements, royalty requirements, brand guidelines and approval processes throughout the partnership lifecycle.

• Prepare and facilitate funding proposal submissions, grant documentation and post-campaign reporting for the Singapore Tourism Board (STB) or other funding agencies, where applicable.

Loyalty Programme Management & Marketing

• Track and monitor hotel performance against annual ALL – Accor Live Limitless and Accor Plus Explorer membership enrolment targets, providing regular performance updates and recommending initiatives to drive acquisition.

• Support hotel recruitment efforts by working closely with operational teams to increase loyalty enrolments through training, engagement initiatives and localised recruitment tools.

• Coordinate with hotel departments and the Accor Plus team to facilitate the timely submission of member offers, ensuring accurate loading, campaign setup and promotional visibility across Accor Plus channels.

• Manage the end-to-end execution of Accor Plus marketing campaigns, ensuring campaign assets, booking links, promotional content and member communications are delivered accurately and on schedule.

• Liaise with Accor regional and local teams to maximise exposure of hotel offers through Accor Plus marketing channels, including EDMs, offer pages, digital platforms and member communications.

• Act as the key liaison between the hotel, Accor regional teams and internal departments to ensure seamless execution of loyalty programmes and marketing initiatives.

Reporting & Commercial Analysis

• Pull and analyse reports from hotel systems and partner platforms

• Track campaign performance, redemption rates and revenue contribution

• Prepare weekly and monthly business reports

• Develop Powerpoint presentations for management and partner meetings, when required

Other Responsibilities

• Maintain partnership agreements and documentation.

• Coordinate contract approvals and internal signoffs.

• Manage partner invoices and purchase requisitions.

• Track campaign timelines and deliverables.

• Maintain partnership calendars and renewal schedules.

• Support budget tracking and accruals where required.

• Always comply with hotel and department policies and procedures.

• Assist with other Sales & Marketing projects assigned by the management.