The Director of Sales is to performs his/her duties within the framework defined by the chain and hotels norms and by internal regulations
- Is responsible for promoting the hotel in his/her assigned area/territory and to achieve optimal sales at the best possible conditions for the company to update with the market.
- Plans, directs and evaluates the Hotels’ Sales & Marketing activities which includes Room Sales, Catering & Convention Sales and Food & Beverage promotions to maximize profit potential.
- Directs the development of effective Public Relations, Advertising and Promotional Campaigns utilizing a variety of media including Digital Marketing.
- Plans and manages the financial operations of the S&M Division to ensure cost effectiveness and optimum utilization of resources.
- Evaluates changes in guest needs, guest mix and competitive set to recommend appropriate product/service and operational changes as necessary.