The job description includes but not limited to the below:
- Responsible for driving corporate business revenue in the hotel by securing new accounts, retaining and growing existing corporate clients.
- Develop and execute a proactive corporate sales strategy aligned with the hotel’s overall revenue and marketing plan.
- Identify, target and prospect new corporate accounts and establish relationships.
- Working closely with internal departments to ensure delivery of service standards and maximising profitability.
- Attend industry events, trade shows, road-shows, client visits, site inspections to promote the hotel and secure business.
- Maintain a robust sales pipeline of qualified leads; manage follow-up, proposals, negotiations and contract closures.
- Monitor market trends, competitor activities, demand spikes and identify new opportunity segments.
- Develop and nurture relationships with existing corporate clients, ensuring repeat business and account growth.
- Deliver regular account reviews, forecasting, and check-in meetings with key stakeholders.
- Work closely with Revenue Management to optimise pricing, packaging and yield strategies for corporate business.
- Create and submit proposals, contracts, amendments; ensure all bookings are properly documented and turned over to operations.
- Ensure accurate and timely reporting of sales activities, pipeline status, forecasts, monthly/quarterly results to senior management.
- Liaise with Marketing team to develop targeted campaigns, promotional offers, and sales collateral for the corporate segment.
- Work cross-functionally with F&B and other departments to tailor offers to corporate clients.
- Represent the hotel externally (industry associations, corporate networking events) to raise visibility and brand in the market.
- Keep abreast of hospitality industry trends in the corporate sector developments and apply insights into strategy.
- Maintain professional presentation, high level of service orientation, and uphold the hotel’s luxury brand standards.