The Campaign Operations Project Manager is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team to drive day-to-day management, execution, and delivery of CRM projects across AbbVie’s consumer commercial brands.
The Campaign Operations Project Manager is responsible for a key franchise group (e.g., Gastro) and leads consumer brand team marketing initiatives, supporting cross-functional team members and agency partners to align and execute on email, SMS, and direct mail campaigns. This role will focus on tactical execution of the campaign roadmap through its entire lifecycle to increase performance and efficiency.
Responsibilities
Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
Learn the business for the respective therapeutic areas/brands
Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders
Key AbbVie Leadership Competencies:
Positive “all for one” approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the “essence” and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.