Lead the development and execution of marketing strategies for the HEMA portfolio, driving sustainable business growth, strengthening brand leadership, and maximizing market opportunities. This role is responsible for leading a high-performing marketing team and fostering strong collaboration across commercial and cross-functional stakeholders.
Responsibilities:
- Develop and execute portfolio and brand strategies to achieve business objectives, brand growth, and market leadership across the entire product life cycle.
- Translate strategic priorities into actionable marketing plans and effective field execution.
- Build strong relationships with key external stakeholders, including healthcare professionals and key opinion leaders (KOLs), to support brand development and disease awareness.
- Drive brand positioning and integrated marketing initiatives across appropriate channels and platforms.
- Conduct market analysis, identify growth opportunities, and provide strategic recommendations based on market insights.
- Monitor marketing performance through clear KPIs and adjust strategies to maximize business impact.
- Lead, coach, and develop a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous learning.
- Partner closely with the in-field team, cross-functional teams, and global / area stakeholders to ensure aligned execution and business success.
- Ensure all marketing activities comply with company policies and industry regulations.