Events Sales Executive

Responsibilities

• Achieve or exceed individual sales targets set by the Director of Sales & Marketing to drive hotel revenue growth.
• Identify and generate new business opportunities for meetings, conferences, weddings, social events, and other hotel event spaces.
• Follow up promptly on all event enquiries and business leads to maximise conversion rates.
• Develop and maintain professional relationships with key clients and potential accounts within designated market segments.
• Conduct regular sales calls, client meetings, entertainment, and networking activities to expand event business.
• Arrange and conduct site inspections for potential and existing clients to showcase event spaces and services.
• Maintain comprehensive knowledge of competitors’ event spaces, products, packages, and market activities to inform sales strategies.
• Upsell and cross-sell the hotel’s event spaces, accommodation, Food & Beverage offerings, and other facilities at every opportunity.
• Attend client functions, industry events, and external business activities to increase visibility and develop new business opportunities.
• Understand clients’ event requirements and recommend suitable venues, packages, and services tailored to their needs.
• Prepare accurate proposals, contracts, and relevant event documentation within required timelines.
• Coordinate closely with clients from initial enquiry through event confirmation to ensure seamless service delivery.
• Maintain accurate and updated client profiles, event information, and sales activities in the hotel’s sales system.
• Liaise with Banquet, Food & Beverage, Culinary, Front Office, and other departments to ensure event arrangements meet client requirements.
• Communicate event requirements and special arrangements clearly to operational teams to guarantee flawless execution.
• Prepare and highlight VIP arrivals or special requirements to Management and operational departments.
• Follow up with clients before, during, and after events to ensure service expectations are met and issues are resolved.
• Provide after-sales service and maintain client relationships to encourage repeat business and referrals.