We are looking for a highly motivated and dynamic Digital Marketing and Communications Executive to join our Marketing & Communications team. In this role, you will assist in executing marketing strategies, managing media relations, creating engaging digital content, and supporting various marketing initiatives to drive brand visibility and growth. If you're a creative and proactive individual with a passion for digital marketing and PR, this is an exciting opportunity to contribute to the success of our premium hotel brand.
Key Responsibilities:
Marketing Strategy & Execution:
- Support the development and execution of marketing campaigns across digital, print, and event platforms.
- Assist in planning and implementing marketing strategies to drive brand growth and align with overall business objectives.
- Collaborate with the marketing team to ensure consistent messaging and execution of marketing activities.
Social Media & Digital Marketing:
- Manage and grow social media platforms (Facebook, Instagram, LinkedIn, etc.), creating engaging content to increase audience engagement and brand awareness.
- Monitor social media performance and adjust strategies based on analytics and performance metrics.
- Assist in managing paid social media campaigns (Facebook Ads, Instagram Ads) under guidance.
Public Relations & Media Relations:
- Assist in developing and executing PR strategies to enhance brand visibility.
- Build and maintain relationships with key media outlets, journalists, influencers, and stakeholders.
- Create and distribute press releases, media kits, and coordinate media outreach.
- Track media coverage and evaluate the success of PR campaigns.
Event Planning & Local Collaborations:
- Help plan, organize, and execute promotional events, local collaborations, and partnerships to increase brand exposure.
- Work with relevant departments to coordinate logistics and assist with event management.
Content Creation & Administration:
- Assist in the creation of press materials, including press releases, fact sheets, media kits, and digital content.
- Coordinate photoshoots and ensure all marketing materials align with brand and editorial standards.
- Support administrative tasks within the Marketing & Communications department, such as preparing monthly reports and maintaining media databases.
Additional Responsibilities:
- Marketing Support: Maintain a thorough understanding of hotel services, features, and promotional activities to effectively communicate with guests and media.
- Media Relations: Regularly update the media list and monitor industry news and trends to identify new opportunities.
- Event Coordination: Assist with guest and VIP coordination for media events, receptions, and press conferences.
- Performance Analysis: Analyze and report on the performance of marketing campaigns to help refine strategies and achieve better results.