Be the direct contact for key stakeholders to communicate the value proposition; be the main executor of the infield brand strategy. Develop customer relationships whilst maximising opportunities based on strong account plans.
Customer selling and relationship management;
- Drive Sales – Own the customer engagement for target HCPs across channels, to reflect customer preferences, leveraging available content and multiple engagement channels
- Develops SMART pre call objectives in line with territory plans and aligned to brand strategy.
- Effectively handles objections or concerns. Consistently opens the discussion with impact, gains a logical, reasonable call to action/close on every sales call.
- Develops a Peer-to-Peer relationship with customers to foster productive discussions and challenge status quo
- Educates medical providers, other relevant decision makers and affiliated healthcare professionals.
- Identifies & develops disease state experts building advocacy aligned to territory plan.
Continuously strive to gain market intelligence;
- Organises and manages stakeholder meetings
- Differentiates AbbVie's value proposition to physicians or other stakeholders assigned from any competitors
- Strong communication skills, ability to flex style based on customer insights
Clinical and Market Knowledge Development;
- Deep understanding of the product and its place within the local NHS healthcare economy
- Ability to navigate NHS ecosystem barriers & identify opportunities to deliver collaborative results
- Shares best practice to enhance our business success
- Proactively initiates, develops and implements a growth plan to develop in current position and prepare for future opportunities
- Demonstrates in depth disease, product, market and competitive intelligence expertise
- Has a deep understanding of the multi-stakeholder environment
Territory Management;
- Continuously analyses sales reports (CRM etc.) and overlays field intelligence to adapt the territory plan
- Collaborates closely with medical and market access colleagues to support customer needs and implement regional/national programs
- Develops a business plan for own territory in line with brand strategy
- Effectively targets and tracks resources to maximise sales opportunities.
- Adheres to industry and AbbVie compliance requirements.