Digital & Ecommerce Manager - Sofitel Cairo Downtown Nile

KEY RESPONSIBILITIES:

Strategic planning

· Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.

· Build digital yearly plan covering all digital channels and levers (Direct and Indirect).

Website Management

· Oversee the design, functionality, and content of the hotel website (All.com / Brand.com / Standalone).

· Ensure the websites is optimized for SEO and user experience.

· Regularly update the site with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.

OTAs

· Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, etc.

· Coordinate OTA strategy together with the Director of Revenue.

· Optimize listings and manage content on all third-party websites.

· Monitor and analyze performance metrics to enhance visibility and conversions.

· Activate and manage digital tools on OTAs platforms (Booking.com Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)

Digital Marketing

· Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.

· Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)

· Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.

· Manage hotel’s online reputation to identify areas for improvement in guest experience.

· Work with the guest relations team to address any online guest complaints or issues promptly.

Social Media Management

· Execute social media strategies together with a marketing team to enhance brand awareness and engagement.

· Curate paid media campaigns for platforms such as Facebook, Instagram or Tiktok.

· Monitor social media channels coverage and performance.

Data Analysis and Reporting

· Analyze data from various digital platforms to track performance and identify opportunities for improvement.

· Measure and report the performance of all digital marketing campaigns and assess against goals.

· Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.

· Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).