The Associate Director, Eye Care Portfolio Marketing is responsible for leading the strategy, development, and execution of integrated strategic marketing plans for key assets in the Eye Care portfolio including LOE brands, Interventional Glaucoma, etc. within Eye Care. The majority of focused efforts will include strategic planning on LOE brands to optimize key assets over the course of the brand lifecycle. This role drives brand and portfolio performance through disciplined market analysis, resource prioritization, and cross-functional leadership to achieve sales, profit, and long-term business objectives.
This position partners closely with Commercial Leadership, Market Access, Finance, and broader Marketing teams to shape strategic direction, optimize channel execution, and support the continued success of the LOE brands and broader Eye Care portfolio. The Associate Director is accountable for developing and marketing strategies, supporting lifecycle planning, and ensuring alignment with overall Eye Care business priorities.
Lead the development and execution of plans for key LOE brands. Partner with closely with Market Access, Finance, Sales, and key stakeholders to define and align on key Market Access and Pricing strategies as well as potential avenues to support growth of brands beyond LOE (including DTP, Rx to OTC strategies, etc.). Monitor market dynamics and competitive activity to identify risks and opportunities and translate insights into actionable strategies.
Oversee resource allocation, budget management, and forecast planning to support business objectives and financial performance. Collaborate with Finance and Market Access to evaluate business cases, optimize investment decisions, and support prioritization across channels and brand initiatives. Manage agency, vendor, and external partner relationships to ensure effective execution and operational excellence.
Build and sustain strong cross-functional and external relationships with internal stakeholders across Marketing, Sales, Market Access, Finance, Medical, HEOR, Legal, Regulatory, APEX / Marketing Analytics and Compliance. Contribute to lifecycle planning and broader Eye Care portfolio strategy in support of long-term brand success.
The role also leads key efforts for patient activation and brand with responsibility for strategy development, implementation, budget management, and ROI analysis. This individual will play a key role in advancing portfolio objectives through thoughtful planning, strong cross-functional influence, and effective agency and vendor management.
Responsibilities