Reporting to the Director Brand team leader Multiple Myeloma , International Marketing, this position supports the development and execution of the marketing strategies and tactics at the International, Areas, and Country-Affiliate level.
The position involves heavy collaboration within a matrixed team, including but not limited to: market access, medical affairs, pipeline , finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
Key Responsibilities Include:
- Leads cross functional team and International affiliates to generate effective brand strategies and competitive readiness plans that deliver business results
- Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans
- Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with International markets and payers, distribution channels, and pricing strategies
- Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP)
- Monitors and leads International marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance
- Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel)
- Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment
- Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics
- Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments
- Ensures that regulatory and compliance guidelines are followed