- Provides high quality, timely development and input for client solutions in the pharmaceutical and related industries.
- Responsible for the strategy, execution, performance and reporting of both advertiser and publisher measurement programs.
Principal Accountabilities:
- Assist in the implementation of third party ad tags on banner ads, video, mobile, in-app, email and advertiser web properties.
- Assist the Delivery Team in managing/improving digital engagement workflows and processes as it pertains to deployment of third party measurement tags in conjunction with agency partner ad ops departments.
- Provide Delivery Team with technical guidance, trouble shooting, and ongoing development and enhancement of overall tag implementation best practices.
- Quality control of data collection throughout the engagement lifecycle, including setup and ongoing implementation of new tactics and publisher partners
- Assists Tagging leads with the review and analysis of client requirements or challenges associated with media campaigns
- Develops detailed documentation and specifications.
- Supports Delivery Team with analysis and helps bring resolution to client issues.
- Engagement based responsibilities are largely directed by Tagging leads
Minimum Education, Experience, & Specialized Knowledge Required:
- At least 3 years of related experience, including ad operations, digital ad trafficking, consulting (pharmaceutical and/or healthcare industry experience preferred).
- Experience with Ad serving technology (DFP/DCM/GAM), Google Tag Manager, Adobe Analytics, Tealium, and Browser Developer tools.
- Must be proficient with MS-Excel and PowerPoint.
- Knowledge of Workfront, HTML, JavaScript, paid search, DMP's, and Web Analytics helpful but not required.
Organization Reporting and Scope:
- Typically reports to: Associate Principal, Consulting Services Measurement implementation team lead
- Utilization Target: 95%
- Should be comfortable articulating technical concepts to non-technical stakeholders, providing assessment of potential measurement challenges, collaborating to create recommendations/solutions that quickly resolve technical issues, and communicating clearly and professionally with both internal and external teams.
- Effective communicator and active listener with an analytical mindset and holistic understanding of media operations workflow and applications
- Highly organized - ability to work efficiently with high level of accuracy and attention to detail is essential.
- Ability to proactively assess, manage, and prioritize responsibilities to create and own daily tasks among stringent deadlines.
- Self-motivated and capable of operating independently but also comfortable in a team environment working willingly and effectively with others in and across the organization to accomplish team goals.
- Knowledge of current events and developments within digital advertising industry and major competitors.
- Effective time management skills and flexibility to reprioritize tasks using good judgement.
- Experience with media agencies and publishers, campaign management, and campaign measurement.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.