About the Job
The Nielsen Analytics practice advises the world’s largest and most influential advertisers, agencies, and media companies on how to make their businesses more successful. We are a team of consultants and thought leaders who bring Nielsen’s industry leading measurement products to life, providing actionable insights to help clients make better business decisions.
The Senior Manager, Product Sales will lead our Analytics business for advertisers and agencies, including many of the world’s largest brands, holding companies, and independent agencies. This role will engage with clients to identify needs and internally determine the right analytical solutions to address their business objectives. This individual will draw upon a deep understanding of industry and analytical capabilities to develop, pitch, and deliver a complete solution. The Senior Manager will work with internal sales partners on client proposals and present compelling pitches that demonstrate Nielsen’s value, winning both new and repeat business. This person will collaborate with Nielsen leaders in marketing and product to ensure go-to-market strategies and deliverables meet revenue, client and marketplace expectations.
The ideal candidate will possess a demonstrated track record of delivering commercial success among large and sophisticated media & advertising clients. This person will have a solid understanding of Nielsen Audience Measurement products and the media & advertising ecosystem, including cross-channel media planning and measurement. Strong candidates will be highly analytical and show aptitude in consultative sales, client service, internal collaboration, and adapting within a dynamic, fast-paced environment.
Job Responsibilities
Lead Analytics for Advertiser & Agency vertical
Responsible for overall success, including commercial and strategic, for Nielsen’s Analytics business among media research, planners & buyers (advertisers and agencies)
Develop and execute go-to-market strategy
Evaluate and execute on new-product development opportunities
Collaborate with other Nielsen teams, including Account Management, Client Insights, and Product Leadership to identify and execute on new business opportunities
Serve as Subject Matter Expert for Nielsen Analytics solutions
Deliver commercial success
Drive sales for Nielsen Analytics solutions among advertiser and agency clients
Manage full consultative sales cycle, including prospecting, surfacing client business needs, pitching relevant Nielsen solutions, and negotiating deals to successful completion
Present to senior client stakeholders with presence and credibility. Build client relationships and inspire confidence in Nielsen
Expand penetration of Nielsen Analytics through internal account planning and new business presentations
Proactively anticipate client needs and innovate creative, industry-relevant solutions to drive opportunities for client engagement
Commit to and exceed assigned sales targets.
Create and maintain a sales pipeline in Salesforce software, with accurate revenue forecasting and delivery