We are looking for a Senior Digital Marketing Specialist who is a rare hybrid: a gifted writer with a
human touch and a technical marketer who understands the mechanics of SEO/AEO and web
marketing.
Your mission is twofold: first, to transform our web and email copy from functional to irresistible
by optimizing for both human emotion and LLM and search engine algorithms. Second, to take
the lead of our email instance, managing complex audience segmentation and ensuring the
right message reaches the right persona at the perfect time.
Key Responsibilities
● Write and refine our website content to ensure a consistent, empathetic, and human
brand voice that builds trust with our audience.
● Infuse web copy with strategic keywords and SEO best practices without sacrificing
readability or brand integrity.
● Lead the end-to-end execution of email campaigns, including template building, list
management, and deployment.
● Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona,
ensuring highly personalized 1-to-1 communication at scale.
● Develop automated drip sequences that nurture prospects through the funnel using
targeted, persona-based messaging.