NIQ Analytics helps our clients develop stronger, smarter sales strategies by delighting shoppers and optimizing price, promotion, assortment, and shelf. With purchase decisions being made in-store, it is imperative for brands to have distribution and sales strategies that maximize their store presence and optimize their retail investments.
The Manager, Analytics Commercial has a focus for two NIQ solution areas, Sales Force Activation and Trade census. These are designed to support sales and trade marketing teams to optimize their route to market.
Responsibilities
- Developing the market for sales efficiency analysis solutions based on big data modeling for FMCG clients
- Introduction of new analysis solutions, sales planning, development of various sales materials related to market development solutions, and sales presentations
- Project coordination and communication between clients and project execution groups (overseas organizations)
- Involved in the process of establishing trade marketing strategies and suggesting execution directions
- Engaging with clients and internal teams to understand client needs as they relate to instore market execution
- Involved in sales and sales promotion policies and direction suggestion process for each distribution channel
- The above role-oriented work is performed, and there may be differences in actual work by project by client.