NIQ Strategy Analytics & Insights helps clients from various industries to understand the market and consumer needs.
Success will require
- Strong sales leadership including prospecting, building a pipeline, moving opportunities through the sales cycle; proposing, presenting and discussing solutions with C-level and other decision-makers
- Ability to build enduring relationships with C-level executives – truly passionate relationship developer
- Strong affiliation to Sales Personas & develops sales strategies to suit
- Excellent problem solving skills, solution oriented and good analytical skill
- Very good client-facing and communication/presentation skills
- Good knowledge on market research
- Financial understanding (eg. P&L, EBITDA) and how this relates to business success
- Excellent at consultative selling
- Ability to speak at external forums
- Strong Collaboration and Networking skills
Responsibilities
Earning Client Trust/Building Relationships
- Build and maintain strong networking and C-suite engagement with key players & Sales personas across broad base of client targets.
- Confidence & credibility to talk to a wide range of decision influencers.
- Demonstrate the highest commitment to sales force penetration and retention.
- Demonstrable knowledge of the T&D industry, understanding how business needs are changing and how NIQ solutions can help solve client business issues.
- Responsible for developing case studies & client testimonials. Present at client/ Retailer events, external industry events
- Full understanding of NIQ portfolio and interconnectedness of different solutions.
Understanding Client Needs
- Has a deep understanding of customer business and can reframe and challenge the way customers view their businesses
- Has a deep understanding in market research and how NIQ solutions support our clients’ business growth
- Available during final presentation of results to ensure client satisfaction, actionable recommendations and additional opportunity detection
Planning and Forecasting
- Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions.
- Takes overall accountability for business planning and implementation. Tracks the financial performance of clients.
- Sound understanding of profitability and EBITDA and how this relates to all proposals and sales. Knows how Nielsen’s IQ and competitor offer.
- Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of NIQ products and solutions with the price to overcome objections. Pre-empts stakeholder objections and pushes the client to a favorable outcome.
Team Management and Collaboration
- Relentless curiosity to learn from & share with peers from APAC markets and beyond
- Works continuously with CBPs, Commercial Leaders, PL, Delivery COE team & other APAC leaders to ensure that leads and opportunities are picked up, pertinent information about clients is shared and the relevant people are consulted and/or informed of key activity on an account.