End‑to‑end ownership. Category expertise. Client challenge and coaching.
Acts as a subject matter expert in assigned categories, leads complex work independently, challenges client hypotheses, and coaches junior analysts. Drives quantify business opportunities (QBOs), sales leads, and a strong feedback culture. This role is a key branching point between people leadership and deep SME / consulting career paths.
About the role
Customer Success Insight teams at NIQ partner with clients to enable faster, smarter decisions through data and insights across FMCG and Tech & Durable industries.
We are looking for a Senior Insight Analyst to join our Global Insights COE, working with major global clients. In this role, you own end‑to‑end analyses, act as a category subject matter expert, and translate research and sales data into clear, commercially relevant recommendations.
This role combines advanced analytics, client ownership, and coaching, and represents a key career step with progression into people leadership (Associate Manager, Team Leader) or deep individual contribution (Associate Consultant, Consulting Teams).
Responsibilities
- Act as the trusted market expert in one or more categories or industry segments.
- Own client relationships and partner with Consulting Teams on briefings, analyses, and client presentations.
- Independently run briefings, challenge client hypotheses, and answer complex business questions using fact‑based analysis and the SCQA framework.
- Lead end‑to‑end storytelling: structure consultative narratives, quantify business opportunities (QBOs), and shape client category strategy.
- Proactively identify and document QBOs and sales leads in partnership with Consulting Teams and Account Directors.
- Mentor junior analysts through formal coaching and COE initiatives (e.g., Grow Together, Let’s Practice) and support Customer Success Academy progression.
- Leverage AI tools (Ask Arthur, Copilot) to accelerate analysis and improve insight quality, aligned with NIQ’s Fast to Adopt mindset.
- Drive a strong feedback culture through Presentation Quality Rubric (PQR) peer reviews and Touchpoint Net Promoter Score (t‑NPS) client feedback; share best practices across the COE.
- Contribute to team and NIQ priorities through strategic internal initiatives.
A little bit about you
You are a strategic and analytically strong professional who turns complex data into clear, actionable insights. You lead work end‑to‑end, collaborate effectively across teams, and act as a trusted partner to Consulting Teams and clients.
With curiosity, accountability, and strong commercial acumen, you are comfortable working independently, coaching others, and contributing to both client impact and internal initiatives.
Requirements
- Bachelor’s or Master’s degree in Business, Marketing, Economics, Statistics, or a related field.
- 4+ years’ experience in Retail, Market Research, or Consulting (or 3+ years working directly with NIQ / GfK data).
- Hands‑on experience with NIQ Discover, RMS, CPS (or equivalent GfK platforms) strongly preferred.
- Confidence using AI tools (Copilot, Ask Arthur, ChatGPT) to automate routine work and sharpen insights.
- Strong storytelling skills, grounded in “so what” thinking and the SCQA framework.
- Fluent English (C1 or above), written and verbal.
- Advanced Excel and PowerPoint skills.
- Strong analytical rigour and attention to detail.
- Excellent presentation, stakeholder, and client communication skills.
- Proven ability to manage priorities across multiple client workstreams.
- Comfortable working in multicultural, virtual teams.
- NIQ Silver Academy accreditation or equivalent certification is an asset.
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