Your Responsibilities
- Product & Methodology: Contribute to the design and continuous development of hybrid measurement approaches across the entire product lifecycle
- Measurement Models: Develop and evaluate models that combine panel, device, and third‑party data (e.g. Reach, Sales Lift, Brand Lift)
- Expert Track: Provide methodological expertise and consultation to Product, Tech, and Commercial teams, including guidance on assumptions and limitations
- Stakeholder Support: Translate complex analyses into clear, accessible insights for both internal and external stakeholders
Focus Areas in the First 6–12 Months
- Design and develop methodological concepts for cross‑media measurement, Sales Lift, and Brand Impact
- Translate market and customer requirements into robust methodological and product‑ready concepts
- Contribute to pilot projects, assessing feasibility, scalability, and methodological soundness
- Build and maintain documentation, guidelines, and best practices
- Act as a methodological sparring partner for Product and Engineering teams