This is a hands-on campaign execution role for a sharp, commercially-minded digital marketer who thrives on turning global strategy into pipeline.
Sitting within the Global Digital Marketing team and reporting to the Director of Digital Marketing, you'll orchestrate and build multi-channel campaigns across NA and ANZ verticals including insurance, government, and commercial. You'll work closely with paid media agencies, the marketing automation team, and growth marketing stakeholders to ensure campaigns are built to spec, tracked correctly, and optimised relentlessly toward pipeline outcomes.
This role is central to Nearmap's digital growth engine at a time when we're investing seriously in ABM infrastructure, attribution rigour, and paid channel performance. If you're energised by complexity, ownership, and measurable business impact, this role is for you.
What You'll Do
Campaign orchestration and execution is the heart of this role. You'll translate digital strategy briefs into fully built, live campaigns across LinkedIn paid, Google Ads, programmatic display, and 6sense ABM, owning everything from campaign setup and audience targeting through to material instructions, creative trafficking, UTM governance, and Salesforce campaign mapping.
On the ABM side, you'll operationalise account-based programmes using 6sense, coordinating intent signals, target account lists, and personalised ad experiences to support sales pipeline across key verticals. You'll ensure segment logic, suppression lists, and engagement triggers are correctly configured and maintained.
You'll manage day-to-day agency relationships for paid media execution, holding our agency partners accountable to agreed deliverables, timelines, and performance benchmarks. You'll be the operational bridge between agency output and internal stakeholder expectations.
Attribution and reporting also crucial parts of this role. You'll maintain campaign tracking hygiene, and investment is attributable to pipeline. You'll produce regular performance reports to the business with clear commentary on what's working, what isn't, and what needs to evolve.