ABOUT THE GTM TEAM
The Go-to-Market team at GenLogs is responsible for bringing our nationwide commercial-vehicle intelligence platform to the agencies and enterprises that depend on trustworthy, real-time freight visibility. We work directly with state and federal law-enforcement partners, departments of transportation, ports, shippers, carriers, and brokers to define problems, scope operational deployments, and scale high-impact programs. As the commercial face of GenLogs, we translate the capabilities of the Trident sensor network and freight intelligence data platform into clear value propositions that strengthen public safety, reduce fraud and theft, and improve supply-chain reliability. The team operates with urgency, precision, and deep market understanding, collaborating closely with Product, Engineering, and Data Science to ensure our solutions solve the most important problems in the freight ecosystem.
ABOUT THE JOB
GenLogs’ VP of Sales will help lead our commercial strategy and revenue organization as we scale our logistics technology platform across enterprise shippers, brokers, carriers, and 3PLs. This role is responsible for managing our account executives as we build and execute our go-to-market approach, expand our presence in key logistics verticals, and drive predictable and sustainable revenue growth. This leadership position reports directly to our Chief Revenue Officer and works closely with marketing, product, and customer success to drive continued success for GenLogs!
WHAT YOU’LL DO
Strategy & Leadership
- Help our Chief Revenue Officer build, lead, and retain a world-class revenue organization, including enterprise sales, SDR/BDR teams, partnerships, and sales operations.
- Establish sales KPIs, compensation plans, quota models, and forecasting processes to drive accountability and scalability.
- Identify new market opportunities, competitive threats, and strategic partnerships within the logistics technology ecosystem.
Enterprise Sales Execution
- Manage a team of Account Executives driving enterprise and mid-market deals.
- Oversee execution of the full-funnel sales process—from segmentation and prospecting through closing and expansion.
- Support deal strategy for high-value and complex enterprise opportunities; engage directly with C-suite stakeholders.
- Implement sales methodologies, qualification frameworks, and training programs to improve win rates and reduce cycle times.
- Lead pricing strategy evolution based on market trends, competitive dynamics, and customer value realizations.
Field Sales, Partnerships & Channel Development
- Represent the company at major industry conferences, association events, customer roundtables, and partner roadshows.
- Work with Marketing to evaluate the ROI of events, sponsorships, and alliance initiatives and make budget recommendations based on measurable impact.
- Champion the company externally as a thought leader in logistics innovation and digital transformation.
Customer Lifecycle & Expansion
- Assist with managing revenue models aligned around long-term customer success, renewal, and expansion.
- Partner with Customer Success to ensure smooth onboarding and consistent value realization for enterprise accounts.
- Develop referenceable customers, case studies, and advocacy programs to accelerate sales momentum.