Business Development Representative (BDR)- Insurance

ABOUT THE GTM TEAM

The Go-to-Market team at GenLogs is responsible for bringing our nationwide commercial-vehicle intelligence platform to the agencies and enterprises that depend on trustworthy, real-time freight visibility. We work directly with state and federal law-enforcement partners, departments of transportation, ports, shippers, carriers, and brokers to define problems, scope operational deployments, and scale high-impact programs. As the commercial face of GenLogs, we translate the capabilities of the Trident sensor network and freight intelligence data platform into clear value propositions that strengthen public safety, reduce fraud and theft, and improve supply-chain reliability. The team operates with urgency, precision, and deep market understanding, collaborating closely with Product, Engineering, and Data Science to ensure our solutions solve the most important problems in the freight ecosystem.

ABOUT THE JOB

As we expand our Go-to-Market team, the Business Development Representative will play a foundational role in building a predictable revenue engine and shaping GenLogs’ presence in the market.

The Business Development Representative (BDR) drives top-of-funnel pipeline across LSPs, Shippers, and accounts within GenLogs’ commercial auto insurance vertical. This includes working with retailers, wholesalers, carriers, and MGAs.

This role requires strong communication skills, curiosity, resilience, and the ability to operate within both mid-market and enterprise outbound motions. Based on experience, candidates may focus on strategic enterprise accounts or mid-market accounts.

You will work closely with Account Executives, Product, and Customer Success to understand buyer pain points, refine and develop messaging, and contribute to the broader go-to-market strategy.

WHAT YOU’LL DO

Outbound Prospecting

• Research and identify high-quality prospects across logistics and commercial auto insurance verticals.
• Execute consistent multichannel outreach including calls, email, and LinkedIn.
• Tailor outreach to specific workflows across logistics and insurance stakeholders, including underwriting, claims, operations, compliance, and distribution channels.
• Maintain daily activities and expectations to generate a healthy volume of qualified meetings.
  
  

Qualification & Discovery

• Conduct initial discovery conversations to understand prospect challenges.
• Align prospect pain points with GenLogs’ capabilities, particularly within the commercial auto insurance ecosystem.
• Qualify prospects to sales qualified leads based on defined criteria including fit, need, urgency, and role alignment.
• Schedule meetings for Account Executives with clear, detailed handoff notes.
  
  

Collaboration & Internal Alignment

• Work closely with Account Executives to prioritize accounts and refine outreach strategy.
• Provide ongoing feedback to Product based on prospect objections, market signals, and emerging trends within the commercial auto insurance industry.
• Support GTM initiatives tied to industry events through pre-event booking and post-event follow-up.
  
  

Systems, Reporting & Process Excellence

• Maintain accurate data, notes, and qualification details in Salesforce.
• Utilize sales engagement tools to improve productivity and streamline outbound workflows.
• Participate in weekly meetings to review performance, account progress, and outbound results.
• Contribute to the evolution of outbound playbooks, ICP profiles, and messaging frameworks.
  
  

Why Join?