Client Industry: Asia’s leading retail and e-commerce network in activewear and lifestyle
Location: Bukit Damansara
Key Responsibilities:
- Develop and execute a comprehensive e-commerce marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives
- Monitor e-commerce marketing and editorial calendar aligned with the brand’s business and merchandise strategy for paid search, display, email, social, affiliate and all other online channels to profitably acquire new customers
- Responsible on monitoring daily operations or executions including stock management, merchandising, web content, price and fulfilment
- Identify ways to continuously optimize customers’ digital experience: determine the ideal format and features of the website using a data driven approach combined with customer insights, recommending and overseeing execution of all appropriate and necessary site enhancements
- Create and lead web developer on website roadmaps and customer journey profiles based on customer personas, developing a formal process for UX / usability testing
- Develop wireframes and mock layouts for company websites; partnering with product management and marketing to maximize clarity of content and ease of navigation for customers
- Analyze and assess the effectiveness of the website and all e-commerce marketing efforts. Define metrics and KPIs and provide regular analysis & performance reports of online performance to Management
- Supervise all e-commerce and web related projects and initiatives
- Collaborate with other brand & marketing teams to develop integrated campaigns through all digital channels and deliver comprehensive suite of digital customer engagement solutions beginning from marketing and moving into sales and e-commerce
- Network with our external technology and business partners to research new technology products for e-commerce and website builds; provide recommendations to management
- Work closely with e-commerce service providers and partners for driving company products on third party marketplaces
- Prepare annual budgets, provide ongoing results analysis and forecasting, and drive prioritization of investments through quantitative business justification.
- Performs other related duties and assignments as required
Requirements
- Candidate must possess at least a Diploma in Marketing or equivalent
- At least 3 years working experience in related field
- Strong written and spoken English and Bahasa Malaysia